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Speke based YOMA, a digital marketing agency; recruits Liverpool John Moores University Product Design and Digital Modelling graduate Gabrielle Crossland and University of Huddersfield Popular Music Production graduate James Nalton.


Graduates Gabrielle Crossland and James Nalton typify the new generation of web-savvy bright young things. Yet being qualified in Product Design and Music Production respectively, meant they didn’t at first match the job descriptions of their roles at Your Online Marketing Agency (YOMA).


Graduate to Merseyside helped YOMA’s Operations Manager Alex Ormandy look at the wider ‘soft’ skills that graduates could bring to the role.  And in the brave new world where Universities are preparing students for jobs and technologies that don’t even exist yet, this was the perfect starting point for Alex.


Gabrielle and James presented with a host of soft or transferable skills, from independent research and learning, to team working and communication. Having grown up with the internet, they were ideally placed to apply these to the challenges of their new roles.


Gabrielle now manages social media and email marketing accounts for clients from a spread of industries. James looks after e-commerce websites, ensuring prospective customers find them easily through engines such as Google.


Speaking of his experience of using the Graduate to Merseyside service, Alex Ormandy said this: “Graduate to Merseyside is focussed on quality rather than quantity.  They get to know the applicants and identify the best fit for them and the employer. It would have taken a lot longer to do this through a recruitment agency, if at all.  And the fact that they don’t charge for the service is an added bonus!”


Gabrielle added: “G2M is an excellent service that gave me the opportunity to start my career in the online marketing industry. I’m now aiming to grow my knowledge and become an expert in my field.”


James is equally buoyant: “G2M helped me find a job placement at a time when it’s difficult for students leaving university. And my initial six month placement has now become a permanent role. Even though my degree was from Huddersfield University, G2M were still able to help me as I live in the Merseyside area.”


YOMA is a Liverpool based team of creative professionals who look after every aspect of online marketing for clients. Working out of the unique former Bryant & May building at the Matchworks in Speke, they provide creative E-Commerce design and forward-thinking digital marketing solutions for a wide range of clients.


For further information about Graduate to Merseyside, visit our website.


For further information

E: gradopps@liv.ac.uk

T: 0151 794 5112

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